The proclaimed “National Beer of Texas” and Texas Dance Hall Preservation, Inc. are teaming up to help preserve and promote one of the Lone Star State’s most iconic cultural treasures-the Texas dancehall.
Lone Star Beer has launched the Tabs For Texas campaign statewide in over 200 locations. Large acrylic boot receptacles will be located at over 228 retailers and dancehalls statewide, while 12 oz. and 16 oz. cans of Lone Star Beer will feature either red or blue pull tabs. The idea is that, for each tab placed in the boot containers, $1 will be donated to TDHP to help in its stated mission of saving historic Texas dance halls and preserving and promoting the authentic music and culture they embody. The promotion continues through April 30th. The goal is to raise $30,000 to help preserve these historic structures.
For more information on Texas dance halls and the “Tabs For Texas” promotion, see this sponsored article at Texas Monthly’s website.
Long synonymous with Texas music, good times on a dance floor and the Texas lifestyle, Lone Star Beer is deeply rooted in the fabric of the state since Adolphus Busch and his partners began brewing Lone Star in 1883 at the first large mechanized brewery in the state in San Antonio. Flash forward 134 years, and Lone Star is taking the point on helping to preserve another quintessential feature of Texas life and culture, the community dance hall. The “Tabs For Texas” promotion is the largest partnership with TDHP since the group’s inception a decade ago. “This is a great way to kick off our tenth anniversary year,” said Deb Fleming, the TDHP president.
“Tabs for Texas” is an ideal opportunity to combine two Texas symbols-Lone Star Beer and Texas dance halls. Both are a deeply-woven part of the cultural history of the Lone Star State.
Look for these Lone Star Boots and Toss in those Tabs for Texas.
Saving Texas Dance Halls
One Lone Star Beer At A Time!